There are practical reasons for calling in:
1) The damage has not been caused by the courier or customer at the store.
2) If the courier passes the damage goods off as delivered to the customer, the customer may late complain and blame the courier.
3) The store customer wont want to take the blame for damaged goods being delivered.
4) If a device is damaged, for some devices this can lead to the customer being exposed to live electrical parts.
5) Take a photo of the damaged product as proof. It is surprising how many couriers forget to do this.
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